Principles before posture.
This page names the rules used to decide scope, evidence, and what still counts as a truthful public surface.
The first principle is route ownership: public URLs must not be a side effect of the CMS. Navigation, localized paths, and shipped scope stay code-owned and therefore verifiable.
The second principle is release truth: the changelog, README, manifest, proof, and physical routes should describe one reality, not five marketing versions of it.
The third principle is selectivity. Not everything should be public, rushed out, or flattened into a presentable claim. Some things belong in packets, some in private, and some nowhere at all.
Frequently asked questions
Why does route ownership matter so much?
Because without it the public website starts shifting according to CMS structure instead of intent. That is a quick path to untruthful scope.
Is this an anti-marketing stance?
It is an anti-theatre stance. Clear description, precise proof, and discipline are welcome; inflated claims are not.